FIND YOUR MAGIC

You're Hotter When You're Chill

WOAH WOAH WOAH…

Feeling the pressure to get noticed? Liking every picture. Flexing those muscles. Perfecting that selfie. WOAH WOAH WOAH. No need to overdo it. Being you works. It’s time to chill. Because you know, you’re hotter when you’re chill.

A man in a wheelchair, dancing with a girl.

Feel your chillest and most confident self

OUR FRESHEST FRAGRANCE YET

01
Ice Chill

What’s actually fresher than Frozen Lemon & Eucalyptus? Hmmm. Nope. We’ve got nothing. Actually, imagine if a howling winter wind collided with a citrusy sub-zero snowball. That level of frostiness could only be found within the New Axe Ice Chill range!
02
Fresco

Sometimes you need a blast of freshness to get yourself going. To give you that bit of confidence. Blow off the cobwebs, you know? That’s the beauty of the NEW Axe Fresco range, with a fresh fragrance of Cool Sage & Mandarin!

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In Depth

FRESHEN UP

01
COOLS YOU DOWN BY 11°

Stay fresh for 48 hours with Axe Ice Chill - an Ultra Fresh deodorant body spray combining Frozen Lemon & Eucalyptus
02
48HR Dry

Axe Ice Chill antiperspirant deodorant stick stops sweat before it has a chance to happen. Keeping you dry and smelling of Frozen Lemon & Eucalyptus
03
SHOWER YOURSELF CHILL

Lather up for an epically Fresh Iced Mint & Lemon scent that just keeps going. Smell fresh for up to 8 hours… so that the just-out-of-the-shower-you can stick around.
04
2 IN 1

Lather up with 2 in 1 shampoo and conditioner and enjoy extreme freshness with spearmint

HAIR, FASHION, MUSIC, CULTURE. WHAT IS YOUR MAGIC?

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